Question 4- Who would be the audience for your media product?

Who would watch my film?
Age: 43
Gender: Male
Ethnicity: British
Lifestyle: He is a manager for a printing company and lives with his wife and 2 kids in a mildly expensive home. He drives a Chrysler and his wardrobe consists only suits jackets, jeans and an array of black and white shirts.
Aspirations: Wants to be an upper class aristocrat but his gritty South London roots and his big flashy gold chain hold him back from being perceived as anything but a mafia boss wannabe, even despite his expensive tweed three-piece suit.
Culture: He is fairly old fashioned and traditional in his values and he enjoys the common stereotypes and representations that go with South London. He, however grew up in a fairly normal part of South London and was never involved with any of the negative groups of people found there, yet he will always tell the stories of how he had to fight to survive in the heart of South London.
Media interests: He enjoys violent and action-filled thrillers- usually those associated with gang land London. The odd chick flick never fails to summon tears but that's the guilty pleasure he hides behind his love for British gangster films that cover the themes of drugs, sex and violence.
Other films they like: Love, Honour and Obey; Snatch; Lock, Stock and Two Smoking Barrels; Rock n' Rolla

Lock, Stock and Two Smoking Barrels demographics.

In this example demographic chart, we see the audience is heavily dominated by males. Obviously this isn't a completely accurate representation of who watches the film but we can tell that by the amount of people that review it, there is a very large amount of Non-US 18-44 year old males.

We see a staggering 320848 of all the reviewers to be male, therefore suggesting that this caliber of film is heavily consumed by a male audience. With our film sharing many similar characteristics to Lock, Stock, we are able to decipher that our audience may be a very similar group of people.The masculinity of a film like this is deemed relatable to men as many men strive to be masculine and all enjoy watching testosterone filled men kill each other and do drugs. It's a form of purging those manly emotions through film. They aren't able to kill people or do drugs but a film can depict such acts and the audience can release their anger and negative emotions through the films doings.

The age group is fairly broad- we see a large number of 18-29 year old males watching the film and also a large group of men between the ages of 30-44 watching the film. This fairly broad audience may be less broad for our film due to the lack of comedy, however it might still capture a younger audience through the action and the power attraction within the story's plot.

It seems as though a non-US audience make up the majority of the voters, thus suggesting that the consumers of a British gangster thriller are generally non-US. Our consumers for our film, I would assume, would be mainly British. Being it's a British film, highlighting the lower classes of Britain and the gang warfare that goes on behind the scenes, it would usually appeal to a British audience.

Although it's not expanded upon in this review graph, I feel that the classes would be useful when analysing who would watch my film. We recount the underground goings-on of the British shadow markets and the behind the scenes crimes. It is a story of how a very low status man is dragged into this business and this is what causes his negative ending. It allows for people to feel somewhat relatable to this character as he is desperate and for a class of people who have to work hard to survive, this could be a path that many people could have taken but that moral choice held them back- and the fact they were probably in a much better situation than him. It accentuates the negative consequences of immorality. For our film I believe we would appeal to a lower class of audience, especially those who have witnessed the likes of South London or those who would like to associate themselves with South London, gangster ways.